We were invited to do a Board of Realtors class on "Awful Real Estate Photos and how to avoid them" recently. The class is interactive and not really about each person's camera and skill but what to include in the photos and what not to photograph. Power Point of Presentation
I think the first place to start is our little sheet titled, "How to get your home ready for photography and keep it that way". It is not only a good guide for the homeowner to get ready to sell their home, it also gave the Realtor a guide on what might be the things to exclude from their own photos. Here is the link: How To Get Your Home Ready for Photography and Keep it that way.
Speaking of this, how much work should you do at the home when you are photographing?
If your homeowner is willing and able to get the list done (they have an incentive with wanting to sell). They should try first...but sometimes, they just can't or don't understand or have a sense of what is needed. Then perhaps you can help. If they have "hands" (kids/wife/husband) more the better and just direct. If not, then you might have to be creative with your angles and subject.
Remember, in architectural photography, less is more. Less clutter and more about Architectural Detail, Space, Function and Beauty.
An employee of the board who manages the MLS agreed. They see photos of home everyday that they must contact the Listing agent and tell them they are too low resolution (camera phone) or too dark or something else is wrong and they can't use the photos.
NAR (ListHub statistical part of National Association of Realtor) reports that home that have professional photography sell, on average, 30% sooner and for 20% more than homes that do not have good photography.
If you don't have time for all that is needed or don't understand how to accomplish it....call me. I am more than glad to help. The smart thing to do is to outsource the most important part of selling your listing to the pro's....your commission may depend on it.
Call, email or text....