This project was unique in that the owners want to sell....but their listing on the Internet highway (MLS, Realtor.com, Zillow, Trulia and more) wasn't bringing the attention it deserved.
It has all the amenities of a working ranch...80+ acres, close to the city but far enough out to be in the country, a beautiful lake, fenced and cross-fenced. It had barns, stables, exercise facilities and a full lighted arena.
They also have a luxury home with a pool and plenty of outdoor living spaces. Sounds like heaven, doesn't it?
Their REALTOR had taken photos as well as the owner. They even did aerial video of the land. They had combined all the photos into one big offering on the mls...and other websites.
Then they sat....weeks ran into months.
The REALTOR, called me to say they needed to get a better presentation on the internet. The few propects commented the photos of the home didn't do it justice. They were looking for a luxury property with the country lifestyle. I think there are families, recent retirees and yes, cowboys who want a real working horse ranch but we needed to make this property really stand out.
So my assignment was to give prospective buyers tell the story of the lifestyle they want and hopefully, are willing to pay for. The result, a better defined view of the home. Photos that show the architectural detail, the large rooms, the function and the beauty of this luxury country home. Even the double-duty rooms were better justified by text description of what the original design of that room was and how the current owners were using a more "flexible" option.
The new virtual tour, floor plan with hot spots and new Elegant 2.0 tour style show the wide screen photos beautifully. http://www.tourfactory.com/1432773 We are still working on new aerial images and facility images. It was a fun project, the owners were delightful and as the new virtual tour and marketing has begun, the views have increased tremendously. This are the stats for 3 days on the market:
TOUR STATS 40,685 hits....1,098 unique visitors....90.5% coming from Facebook organic sharing.